Aside from the fact that they sell the most luscious yarn — the kind that I want to pile into a large box and then crawl into for a nap — they wrap purchases in yellow tissue paper. This extra bit of customer service extends beyond me. See?

My cats adore and claim it. They sit on it for days, even weeks, until it’s ratty enough to bug my husband. Then I toss it. Say… maybe that’s the yarn purchase schedule I ought to follow! (Update at 7:55 p.m.: yeah, right. Heh.)